CHALLENGE
  • Create awareness and drive social buzz around the launch of the new Steven Spielberg show “Terra Nova”.
IDEA
  • We created a fake news site housing a lottery to enter a chance to win a trip to Terra Nova.
RESULTS
The experience had viewers gathering a team of 4 via Facebook to complete 4 challenges and earn the chance to travel back in time to Terra Nova. The tests were released weekly, driving towards the launch of the show.