CHALLENGE
Educate consumers and IT professionals on the importance of the CFWV program.
IDEA
Omelet created “Coach” – a lovable, 40 something coach designed to drive awareness of the Certified for Windows Vista logo program and brand – specifically highlighting the differentiated value of devices and software that carry the logo.
RESULTS
The Coach consumer campaign has been very successful generating over 120mm impressions with an above average click through rate. The IT professional campaign , which had a significantly smaller media buy and was more targeted, when complete, will deliver close to 5mm targeted impressions and an equally successful click through rate The campaigns have been mentioned on many blogs more comments continue to pour in. Don’ be surprised to see Coach pop up in other places, both traditional and non-traditional.

“Let’s do this thing!” — Coach