CHALLENGE
Create a break-through 360 campaign that not only generates excitement for the Academy Awards, but attracts a younger audience to actually tune-in and watch the show.
IDEA
“You’re Invited” – a historic, yet modern homage to the design, style and DNA of The Oscars highlighting the iconic images of The Academy Awards. We created a multi-platform integrated campaign using cinema, tv, posters, online, mobile, experiential, PR and will drive to two-screen live show experience.
RESULTS
Omelet’s involvement in The 2011 Academy Awards actually transcends the marketing we were hired to create. This years creative campaign will be directly reflected in the style, tone, design and flow of the show itself. Historically, Omelet has lifted overall viewership by 13% in 2009 and 15% in 2010.